The Region of Southern Denmark comprises the Funen and southern Danish municipalities and its areas of responsibility include development plans with vision for the development of the region within nature and the environment, business, tourism, employment, education & training and culture as well as the development of peripheral areas and rural districts. The Region of Southern Denmark is represented on the executive committee of the Hans Christian Andersen Foundation.
Odense is the native city of Hans Christian Andersen and the third-largest city in Denmark, with a population of 200,000 people. Odense is the home city for the quite unique historical authenticity related to Hans Christian Andersen’s fairytales: the house where he was born, his childhood home, The Funen Village and the river where his mother used to wash people’s clothes. For over 100 years, the city has had a museum devoted to Hans Christian Andersen. Odense has the chairmanship of The Hans Christian Andersen Foundation.
VisitDenmark is Denmark’s national tourism organisation. VisitDenmark markets Denmark as a tourist destination so as to attract more foreign holiday and meeting visitors, thereby increasing earnings in the tourism industry and creating turnover and employment in Danish society. Marketing takes places in a close cooperation with industry and other key participants. VisitDenmark is represented on the executive committee of the Hans Christian Andersen Foundation.
The Hans Christian Andersen Center at the University of Southern Denmark in Odense is the leading international centre of research on Hans Christian Andersen. The centre works with literary, cultural and knowledge-spreading approaches to Hans Christian Andersen’s work, life and cultural importance. The Hans Christian Andersen Center also cooperates closely with City of Odense Museums, including the Hans Christian Andersen Museum, as well as with the Hans Christian Andersen Foundation, Hans Christian Andersen Festivals, Udvikling Fyn (Development Funen) and other organisations. It is the centre’s ambition to maintain its position as the world’s leading research institution when it comes to Hans Christian Andersen and to continue to attract researchers from all over the world. The Hans Christian Andersen Center is represented on the executive committee of the Hans Christian Andersen Foundation.
The most important task of The Ministry of Culture is to prepare legislation and advise the minister within the culture-political area and to take care of administrative assignments for the 30 government institutions within art and culture that come under the ministry. Cultural policy as an area of governmental politics is based on a fundamental awareness of art and culture, including literature, as being of crucial importance for the formation of personality and as a cohesive force in society.
In 2014, Denmark and China are beginning a major cultural initiative that involves a number of leading cultural players in both countries. Danish and Chinese institutions will cooperate in presenting a massive and ambitious cultural programme that includes exhibitions, concerts, film festivals, literary events, symposiums, dramatic art and theatre as well as events focusing on design, architecture and art craft. Hans Christian Andersen will be a key element in this cooperation. The Ministry of Culture is represented on the executive committee of the Hans Christian Andersen Foundation.
Erhvervshus Fyn is the business and tourism organisation of the Funen municipalities. The task of Erhvervshus Fyn is to develop and market Funen as a tourist destination and to get the island known as the Island of Fairytale. This is done in a close cooperation with the Funen tourism industry and the Funen municipalities, which collaborate on the developmental project Destination Fyn, the marketing cooperation VisitFyn and the China Alliance. Erhvervshus Fyn is represented on the executive committee of the Hans Christian Andersen Foundation.
Hans Christian Andersen is one of City of Odense Museum’s main areas of responsibility. Via collection, registration, conservation, research and dissemination, Odense City Museums seeks to ensure Hans Christian Andersen’s position as Danish cultural heritage.
Odense City Museums makes the live and work of Hans Christian Andersen accessible to the public at The Hans Christian Andersen Museum, The Hans Christian Andersen Childhood Home and ‘The Tinder-Box’ – a cultural centre for children. An educational concept at the open-air museum Den Fynske Landsby features ‘A village from the time of Hans Christian Andersen’.
Odense is in the process of establishing a Hans Christian Andersen Fairytale Centre – a new attraction that will both function as a welcome to the entire fairytale world of Hans Christian Andersen and function as a world-class landmark for Odense.
In a close cooperation with The Hans Christian Andersen Foundation, Destination Fyn, VisitDenmark and Wonderful Copenhagen, The Municipality of Copenhagen and The Ministry of Business and Growth, Odense City Museums is an important partner in international tourism measures.
Odense City Museums is represented on the executive committee of the Hans Christian Andersen Foundation.
The Ministry of Business and Growth seeks to create increased growth and welfare in Denmark, including exploiting Denmark’s positions of strength in competing for international tourists. In the government’s growth plan for Danish tourism for 2014, focus is on how Hans Christian Andersen and his fairytales can be used to attract more tourists to Denmark. As part of this campaign, a partnership is being established between The Ministry of Business and Growth, The Municipality of Copenhagen and The Municipality of Odense which, with Hans Christian Andersen as its focal point, will seek to strengthen cooperation to attract more international tourists to Denmark. The Ministry of Business and Growth is represented on the executive committee of the Hans Christian Andersen Foundation.